Specific activities designed to promote a product,
service or business.
A marketing campaign is a coordinated series of
steps that can include promotion of a product
through different mediums (television, radio, print,
online, outdoors…ext.) using a variety of different
types of advertisements.
The campaign doesn’t have to rely solely on
advertising, and can also include demonstrations,
word of mouth and other interactive
techniques. Marketing campaigns can be
designed with different ends in mind, including
building a brand image, introducing a new
product, increasing sales of a product already in
the market, or even reducing the impact of